Category Archives: Selling A Home In Hernando County

Selling a Hernando County Home Starts with Some Basics

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Profit from Early Decisions When Selling a House

Selling a House In Spring Hill Florida Means Nimble Decision-Making

 

According to a recent survey, nine out of ten REALTORS® believe that clients who make improvements before selling a house are more likely to secure a successful sale. Why, you may wonder, would anyone take the trouble to run a survey to discover anything that obvious? Possibly because of a follow-up question Realty Times came up with: 65.9% of real estate agents – virtually two out of three – agree that a common mistake among homeowners is not making “the right” home improvements for the Hernando County Real Estate Market.

Uh-oh! Remodeling in the wrong direction can cost you twice! If it’s such a common mistake, it’s safe to say it might be best to consult an agent before rolling up your sleeves (or opening your checkbook). Active Hernando County agents are constantly noting what features are popular with prospective buyers and which improvements are making a difference in today’s market. Knowing what sells — and why — is fundamental information when home improvement decisions are about to be made.

Also important is the changing nature of an effective marketing roll out. Yesterday’s sign on the front lawn and paragraph in the newspaper are no longer sufficient. Pocket listings, preview open houses, and social media promotion are all elements that now can be brought into a multi-tiered marketing plan geared to create awareness (“buzz”) around a property’s debut.

 

Yet, the new market retains at least one unchanging fundamental. To achieve the highest return when selling a house in Spring Hill Florida, it has to be priced right. Real estate commentator Barbara Corcoran puts it succinctly: “You could spend all the money in the world fixing up and marketing your house,” she says, “but the wrong price on the right house guarantees no sale.”

If you are thinking of selling a house in Hernando County this winter, I’m here to help you meet that goal. Contact me to get started on a marketing plan that sets it in motion!

Tina Fingerman

Agent Trust Realty

4117 Mariner Blvd.

Spring Hill FL, 34609

352-688-7022

727-946-2348

Don’t Overdo Your Hernando County Open House

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When It’s To Have An Open House In Spring Hill FL, Don’t Overdo!

Hernando County Open House Time is Teamwork Time

Spring Hill Florida Real Estate

According to the best estimate, something like 45% of home buyers use an open house viewing before making their purchase decision. I think that sounds about right – it might even be higher here in Spring Hill Florida. With such a high proportion of serious prospects choosing to drop by an open house, it’s important that we – client and agent — get it right. Under-preparing is seldom an issue: we all want to put our best foot forward when we invite the public into our home.

Yet while it may be tempting to go into overdrive for that preparation, overdoing it can be a problem, too – one that can actually turn off buyers. Some guidelines worth noting:

·         Avoid Information Overload.  It’s common practice to set out a few brochures or pamphlets that let potential buyers know something about the area. But if your flier presentation looks like it belongs in the Florida Tourist Welcome Center, or you’ve put together a local restaurant guide that comes off like a comprehensive college prospectus, your buyer may not have enough time to focus on the home while there.

·         Don’t Kill the Mood. Like many agents, I like to try to set a certain ambiance for potential buyers attending an open house. Yet I also know that when a potential buyer walks through a Spring Hill FL home, he or she needs to be able to project a personal image of the future onto it. In practice, this means that soft music is nice — top 40 is too much.  Subtle and neutral details are a plus: too much color or too many photos can be overkill.  To cater to all demographics, be sure the house is clean and uncluttered — as minimalistic as practical.

·         Keep Refreshments to a Minimum. Ensuring that potential buyers feel comfortable in your open house is the goal, so you and your agent need to draw a line between hosting a mini-buffet and being gracious but businesslike hosts.  You want to provide pleasant and positive refreshments, but an elaborate spread taking over the kitchen and wafting all variety of aromas through the house is distracting. I’ve always been a fan of the classic cheese and crackers display (though I’ve sometimes found it appropriate to add a cookbook propped open to bring to emphasize an especially well thought-out kitchen design).

When you plan your own Spring Hill FL open house, you and your agent should make the most of the strong points of your offering – being careful not to upstage them. Call me anytime if you are looking for one of those kinds of agents. I am one who will be your strong partner from the moment you list until the last closing doc is signed!

Hernando County Real Estate

Tina Fingerman

Agent Trust Realty

4117 Mariner Blvd

Spring Hill FL, 34609

352-688-7022 Office

727-946-2348 Direct

Hernando County Real Estate: Creating Listings That Go Beyond Simple Descriptions

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Creative Writing Sparks Hernando County Listings

 

Listing Language Can Trigger a Quick Sale

Hernando County Homes For Sale

Your Hernando County home is in perfect shape – all set to go on the market. You’ve enlisted an experienced real estate agent with a solid track record.

Now all that’s left is…what?

What’s that next step?

In fact, the next step can be all-important: creating a Hernando County listing that does more than just describe the number of beds and baths. It has to stand out among all the competing listings that will be seen alongside it. That Hernando County listing is the keystone of the marketing campaign that will ultimately fetch a new owner: its job is to get buyers and agents to take a closer look. To get that job done, it has to be special!

 

 

When I sit down to work up an effective listing, I try to pay attention to what creative writers from other forms of advertising advise: first discover what is unique, appealing, attention-getting, then present it with language that captures readers’ imaginations. Formulas are out, since following a set group of mechanical rules can only produce a dull, repetitious result. Even so, there are some useful tips that can help spark an effective listing:

 

 

* Keep the context in mind. The job of any Hernando County listing is to communicate many essential details in a limited amount of space – but there will be photographic information there, too. Highlight features that can’t be told through either its photos or specifications. For example, if a house offers a spectacular view of the sunset from its veranda, the listing should highlight it. Grandeur can be told nowhere else.

 

 

* Listing language should be upbeat and tailored to sell, while at the same time, filled with accurate and useful information. It’s a balancing act, and going overboard in either direction can be off-putting. Specific details help bring in readers and build believability (high quality brand names like Sub-Zero or Wolf are good examples). Details build credibility that bolsters less concrete descriptions. I leave out unsupportable claims altogether. It can be tempting to fall in love with flowery language that sails off into its own reality — but accurate information builds trust for the lead-up to a sale.

 

 

* Setting the right tone is another important factor. It’s another balancing act. Listings should be upbeat without exaggeration…accommodating without sounding desperate. The right tone can help bring in prospects, just as the wrong one will drive them off or raise suspicions that something is wrong.

 

A successful Hernando Countyagent has demonstrated the knowhow and experience to bring these and other elements together to produce powerful, effective home listings. If you are considering selling your own home in the Manatee County or Sarasota County areas, I hope you will give me a call so we can create a dynamic marketing plan to sell your property!